Free PPC Affiliate Tracking Software

PPC Affiliate Tracking software is free software that was founded by Wes Mahler who is also the CEO of Tracking 202 Inc. This company is located in San-Francisco, California and is sometimes referred to as T202. Though this company primarily deals in Pay-per-click (PPC) affiliate marketing analysis, it also offers advanced features like keyword cloaking, keyword tracking, spy view etc.

Online marketers’ greatest challenge has been to track down their ads and keywords campaigns. You have to split your work in testing ads and tracking your keywords to know which ones are gainful. This is a very cumbersome process and a lot of time is spent in tracking the PPC accounts and campaigns, not to mention the hole in your pocket. This is where T202 comes to your rescue. It is a perfect solution to provide affiliate marketers an easy way to track PPC campaigns however large or small they may be. This software package helps you with all the testing and tracking. There are easy to read graphs, automatic keyword trackers and automated profit calculations. Now you don’t have to waste time logging each of your PPC accounts and affiliate networks to manually record data.

T202 can track any network and you can see every click as it happens. Now that is an advanced feature and you don’t have to wait to see your conversions. T202 maximizes (Earning per click) EPC calculations and EPC’s features are EPC per keyword, EPC per text ad, EPC per referrer and EPC per PPC account.

The spy view feature is found only in T202 whereby you can see the actions of the visitors on your site. The software guides you by telling which keywords are making money so that you can remove the ones that are making you loose money. T202 is a free service and you must try it.

Efficient PPC

PPC or Pay-per-click campaigns have always been a tedious task and involve a lot of time and energy. Web Monsters have found solution to build up the speed of PPC campaigns. It is called Efficient PPC, the latest tool developed by Felix Leshno. He has developed an innovative way to do affiliate marketing better and faster. And as the name suggests the software not only delivers quality, it efficiently manages the PPCs. With this you can build high-relevance, high Quality Score Google AdWords within a few seconds resulting in the generation of huge and relevant traffic.


Efficient PPC has an advantage over Speed PPC. Efficient PPC can create multiple campaigns at once, automatically splits large ad groups and large campaigns, has a keyword editor, duplicates the campaigns fast and has automatic campaign error detection. There is an option of automatically dividing the campaign into unlimited Ad groups and eight built in keyword lists.

However Efficient PPC has some drawbacks. In this the campaigns have to be saved first and then uploaded one at a time. Hence the uploading process is rather slow and wearying and cumbersome. It cannot export the saved campaigns to MSN adcenter. Also the Efficient PPC cannot be used with Yahoo Overture and other PPCs like ask.com, Looksmart and Miva.

Felix Leshno, the software developer has to work on the problem of reducing the uploading process.

The Efficient PPC software is priced at US $347 or US $99+$19 (monthly) which makes it competitive in the business, since its equals are more expensive. Some people are of the viewpoint that it is very cheap and a hike in prices would do no harm. In my opinion, Efficient PPC is worth a try since you are getting more advanced features at a low price. This is truly called tech oriented.