Compare Aweber, and Icontact

The soft wares Aweber and IContact deal with e-mail marketing campaigns. But there are some differences in their features. Aweber comes with around 50 HTML e-mail templates whereas in IContact you can find around 300 HTML templates. You can create and customize mail merge fields in IContact. This option helps you in targeting and personalizing your messages to each individual on your list. There is an Integrated What You See Is What You Get (WYSIWYG) HTML editor which Aweber lacks. You can publish a sign-up form to your own page with Aweber. This means that once a visitor your website the program creates a sign-up form so that the turns into a subscriber for you. The visitor can be directed to any page of your web site once they fill up the form. A similar feature is found in IContact. IContact provides you with RSS feeds but with Aweber you can turn your RSS feeds into an e-mail newsletter. There is an advanced feature of 500kb of image hosting included for storing of commonly used images in IContact but Aweber lacks this feature.


IContact has white list agreements with national ISPs to make sure your message makes it to your contact's inbox. Both the servers provide the marketers with a standard spam check feature but personally I think Aweber’s anti spam policy is better. IContact has a feature where small target oriented segments are created based on the criteria set by you. You can then send personalized e-mails to these segments.

There is a live chat option in IContact website but this option is not available to an Aweber subscriber.
AWeber is priced at US $19 for a month if you have a 500 subscriber base whereas IContact is priced at a mere US $9.95 for a monthly subscription with same subscriber base.

AWEBER

Aweber is an autoresponder system. The CEO and founder of AWeber is Tom Kulzer. The company was founded in 1998 and since then it has a strong team of 30 professionals. It has a powerful e-mail marketing feature. When a customer goes to your web site, it becomes essential for you to capture his or her e-mail address for a follow up. A follow up is fully justified if you don’t want to loose sales. AWeber is the right solution for this marketing need of a merchant. If a visitor on your website requests information, the software provides him with it within seconds. The e-mail of the visitor is automatically recorded in the Aweber database and from there on there autorespoder takes over.

Although it is difficult to cover all the features of Aweber in this short article but some of the important ones are:

It has an essential e-mail marketing feature for all your e-mail marketing campaigns.

- It sends e-mail newsletters to your opt-in customers whenever required by you. You can choose from 50 pre-made templates.
- The software publishes sign-up forms for you so that your visitors turn into subscribers.
- It creates autoresponders to drive the traffic back to your web site.
- It effectively manages the unlimited amount of e-mails campaigns for you.
- With aweber you can be assured that your e-mails get delivered to your customers e-mail addresses without being filtered.
- Aweber has gone a step beyond in dealing with its customers by having an excellent connectivity. You can reach them by phone, e-mail or even live text chat.
- One very interesting feature is that of e-mail web analytics. This software measures your e-mail campaign results and performance and follows your growth over a period of time.

Weber is decently priced at US $19 for a month if you have a 500 subscriber base. Details are given in the web site. Overall Aweber is dynamite offered in dimes. You can visit their site at www.aweber.com/