Compare Google Analytics, WebTrends and XConversions

The Web Analytics world is full of different types of soft wares which claim to be the best. It is up to you to find the one which suits your need and of course the one which fits your budget.


Web Analytics uses web logs to analyze the data whereas Google analytics uses Javascript which is embedded into a web page. That is why Google analytics cannot track JPEG, GIF, PDF and FLASH files. It cannot capture the spiders. X Conversions new PRO version is equipped with Javascript tracking and PHP tracking. Web analytics is used by many corps and corps do not want to share the data with Google.

Web analytics provides customized options to its customers whereas Google has limited number of customized options. Google collects the data and host it for you but Web analytics can host data on your server also. X Conversion can host data in as many number of servers as you want. Google and X Conversions are easy to implement and consume less time whereas Web analytics consumes a lot of time.

According to a survey done in 2007:

- The number of visitors at Google analytics was 521 and in Web analytics, it was 2132.

- There were 2638 page view in Google analytics and 16287 in Web analytics.

- But 84.9% visitors returned to Google analytics as compared 67% at Web analytics.

It is good to use Google analytics as a tool to track user behavior but Web analytics and X Conversions as a tool for facts and figures.

Your data is secure with Web analytics and X Conversions but you don’t know if Google are looking at your data.

Web analytics has a support of 9 languages whereas Google analytics has a support of 8 languages.

Google is free software but both the Web analytics and Xtreme Conversions come for a price.

Efficient PPC

PPC or Pay-per-click campaigns have always been a tedious task and involve a lot of time and energy. Web Monsters have found solution to build up the speed of PPC campaigns. It is called Efficient PPC, the latest tool developed by Felix Leshno. He has developed an innovative way to do affiliate marketing better and faster. And as the name suggests the software not only delivers quality, it efficiently manages the PPCs. With this you can build high-relevance, high Quality Score Google AdWords within a few seconds resulting in the generation of huge and relevant traffic.


Efficient PPC has an advantage over Speed PPC. Efficient PPC can create multiple campaigns at once, automatically splits large ad groups and large campaigns, has a keyword editor, duplicates the campaigns fast and has automatic campaign error detection. There is an option of automatically dividing the campaign into unlimited Ad groups and eight built in keyword lists.

However Efficient PPC has some drawbacks. In this the campaigns have to be saved first and then uploaded one at a time. Hence the uploading process is rather slow and wearying and cumbersome. It cannot export the saved campaigns to MSN adcenter. Also the Efficient PPC cannot be used with Yahoo Overture and other PPCs like ask.com, Looksmart and Miva.

Felix Leshno, the software developer has to work on the problem of reducing the uploading process.

The Efficient PPC software is priced at US $347 or US $99+$19 (monthly) which makes it competitive in the business, since its equals are more expensive. Some people are of the viewpoint that it is very cheap and a hike in prices would do no harm. In my opinion, Efficient PPC is worth a try since you are getting more advanced features at a low price. This is truly called tech oriented.

Compare Aweber, and Icontact

The soft wares Aweber and IContact deal with e-mail marketing campaigns. But there are some differences in their features. Aweber comes with around 50 HTML e-mail templates whereas in IContact you can find around 300 HTML templates. You can create and customize mail merge fields in IContact. This option helps you in targeting and personalizing your messages to each individual on your list. There is an Integrated What You See Is What You Get (WYSIWYG) HTML editor which Aweber lacks. You can publish a sign-up form to your own page with Aweber. This means that once a visitor your website the program creates a sign-up form so that the turns into a subscriber for you. The visitor can be directed to any page of your web site once they fill up the form. A similar feature is found in IContact. IContact provides you with RSS feeds but with Aweber you can turn your RSS feeds into an e-mail newsletter. There is an advanced feature of 500kb of image hosting included for storing of commonly used images in IContact but Aweber lacks this feature.


IContact has white list agreements with national ISPs to make sure your message makes it to your contact's inbox. Both the servers provide the marketers with a standard spam check feature but personally I think Aweber’s anti spam policy is better. IContact has a feature where small target oriented segments are created based on the criteria set by you. You can then send personalized e-mails to these segments.

There is a live chat option in IContact website but this option is not available to an Aweber subscriber.
AWeber is priced at US $19 for a month if you have a 500 subscriber base whereas IContact is priced at a mere US $9.95 for a monthly subscription with same subscriber base.

Adobe Cold Fusion Tutorials

There are several types of such tutorials available. If you ever had the desire to have your very url shortened, you can have your wish on Cold Fusion. You need to install the Cold Fusion 9 and Cold Fusion builder betas in your computer. You can install the Cold Fusion 9 even on a Linux, and with some manipulation even the Cold Fusion Builder.

Now follow these steps. Click on the ad server icon with the yellow plus on it. Select Cold Fusion for server type and go on to nest. Enter a name for the server known only to you. Enter the host name followed by the port. Next enter the RDS user name. Now enter the RDS password you chose at the time of installing Cold Fusion and follow it up by clicking next.

Now browse for your server home. In all likelihood it will be c\:ColdFusion9 on Windows and/applications/ Cold Fusion 9 on MAC. Next you will need to search for your document root. It will most likely be C:\ColdFusion9\wwwroot; on the Mac, this should be /Applications/ColdFusion9/wwwroot.

Now select the edition of the Cold Fusion installed from the drop down box-9.0.x. Click on finish. You should now be able to sight the server in the servers tab. The URL shortner application will require a database. You could use Apache Derby and in a series of simple steps obtain your shortner which as you know is a great facilitator.

The Cold Fusion 9 beta offers a host of exciting features. There have been several improvements to various tags, the Cfscript language and the general syntax and coding orientation, the PDF sub systems and Ajax components. The most eagerly anticipated features are the ColdFusion IDE ColdFusion Builder (a codename, Bolt) and ColdFusion 9’s new ORM (object-relational mapping) system.

The Cold Fusion builder 9 is one of the most significant developments from Adobe. This has been created on the back of the well known Eclipse that is the power behind dozens of well known IDEs. The Cold Fusion builder 9 gives you the facility of setting up multiple servers. The code views also have toolbars on offer which are able to provide quick access to commonly used fusion tags, HTML and CSS features.

Cold Fusion builder also incorporates a line debugger. Another set of notable features is the convenient code and content assistance along with syntax checking. All in all Cold Fusion is yet another example of the quicksilver response we have come to expect from Adobe. Not only do they take care of past lacunae, they are also able to anticipate future challenges and take remedial measures. And the thoughtful add-ons that they use to embellish their offerings make the wait for the next offering even more fruitful. In Cold Fusion as in all its other products Adobe has come up with an ace, and as users realize the full scope of its applications the accolades will not stop flowing. Until the next offering from Adobe, that is.

Gogo Kidz Travelmate

Parents have been always looking for convenient modes to take their babies around especially if they travel a lot. Imagine an attachment that can be easily strapped to the car seat, removed, and then can be wheeled in the crowded areas with much ease! Go Go Kidz Travelmate provides exactly what the parents are looking for – an ergonomic design that releases their stress off the back. Now you can easily stand in the queue at the airports or other places with one hand free and your baby secured with the Travelmate. This ultra light gear weighs 5 lbs only. However, the GoGo Kidz Travelmate should not be left unattended in the car.
The product comes with following features:

• Video Demonstration with step-by-step instructions
• New ratcheting, quick release strap
• 5 lbs weight
• Compact: 5”(L) x 17”(W) x 28”(H)
• Telescoping handle with 4 positions
• Sturdy, soft 5” quick release razor wheels for easy removal
• Attaches to more car seats
• For babies and children up to 50 lbs
• Keeps one hand free
• Lays flat in the trunk or backseat of the car
• Wide wheels provide stability
• Provides a smooth ride with 5” rubber wheels
• Telescopic hand extends from a compact 28” to 50.5” for easy handling
• Car Seat compatibility

AWEBER

Aweber is an autoresponder system. The CEO and founder of AWeber is Tom Kulzer. The company was founded in 1998 and since then it has a strong team of 30 professionals. It has a powerful e-mail marketing feature. When a customer goes to your web site, it becomes essential for you to capture his or her e-mail address for a follow up. A follow up is fully justified if you don’t want to loose sales. AWeber is the right solution for this marketing need of a merchant. If a visitor on your website requests information, the software provides him with it within seconds. The e-mail of the visitor is automatically recorded in the Aweber database and from there on there autorespoder takes over.

Although it is difficult to cover all the features of Aweber in this short article but some of the important ones are:

It has an essential e-mail marketing feature for all your e-mail marketing campaigns.

- It sends e-mail newsletters to your opt-in customers whenever required by you. You can choose from 50 pre-made templates.
- The software publishes sign-up forms for you so that your visitors turn into subscribers.
- It creates autoresponders to drive the traffic back to your web site.
- It effectively manages the unlimited amount of e-mails campaigns for you.
- With aweber you can be assured that your e-mails get delivered to your customers e-mail addresses without being filtered.
- Aweber has gone a step beyond in dealing with its customers by having an excellent connectivity. You can reach them by phone, e-mail or even live text chat.
- One very interesting feature is that of e-mail web analytics. This software measures your e-mail campaign results and performance and follows your growth over a period of time.

Weber is decently priced at US $19 for a month if you have a 500 subscriber base. Details are given in the web site. Overall Aweber is dynamite offered in dimes. You can visit their site at www.aweber.com/

AUDIO BOOK STORE

An audio book is a recorded version of the normal book. This phenomenon became popular in mid 1980’s. Booksellers used to have audio books on their shelves. It came as a boon to the people who were blind and to those who could not read. Earlier these audio books were available with the local shop dealers. But now with the advent of time and an increasing internet population, many online stores have emerged in this field. They cater to you with great efficiency and your audio books are just a click away. The Audio Book Store is one of the leading online e-shop. There are few simple steps that you have to follow in order to download any audio book
Once you are in the site you are guided to install audible software that is free of cost. You can also use iTunes to download the audio. There is a collection of over 40,000 audio books, magazines, newspapers and podcasts!! In case you are interested in listening to the downloaded audio from a different device, you can transfer it easily.
It is not necessary to sign-up but it is advisable. As a member you get 30% discount on downloading an additional audio book apart from the free one per month.

There is a facility of roll over credit. In this case if you are too busy in downloading one audio book this month then your credit gets rolled over to the next month and you can utilize this credit for upto 6 months.
Your Audio book gets bookmarked once you switch off the player. You can then resume listening from where you left it.
The audio format is more compact than an MP3 file. A quality makes that saves space and you can add more.

Why go anywhere else when for a mere US $7.49 you are getting an excellent audio book within seconds!One good audio store is http://www.talking-book-store.com/.